Affiliate Marketing

Affiliate marketing has become one of the most cost-effective and scalable performance-based marketing channels globally. This comprehensive online course provides a deep dive into the affiliate marketing ecosystem, offering learners practical tools and strategic frameworks to plan, launch, manage and grow affiliate programmes in both local and global markets.

Throughout the course, you will explore the full affiliate lifecycle—from programme setup and partner acquisition to advanced tracking and performance optimisation. Emphasis is also placed on ethical practices, legal compliance, and emerging innovations in the space, equipping you with the insights needed to future-proof your affiliate strategies.

Whether you are working with content creators, influencers, publishers, or performance-driven media partners, this course prepares you to create win-win partnerships that drive sustainable growth for your brand.

Course Format: 100% Online | Self-Paced
Recommended Completion Time: 20 hours
Certificate Awarded Upon Completion

Key Chapters Covered:

1. The evolution and ecosystem of affiliate marketing
2. Affiliate programme strategy and setup
3. Partner recruitment and relationship management
4. Tracking, attribution, and affiliate tech stack
5. Commission structures and payout strategies
6. Content-driven and influencer affiliate strategies
7. Analytics, reporting, and performance optimisation
8. Legal, ethical, and compliance considerations
9. International and multi-region affiliate expansion
10. Future trends and innovation in affiliate marketing

Learning Outcomes:
By the end of this course, learners will be able to:

• Design and launch strategic affiliate programmes
• Recruit, onboard and manage high-performing affiliates
• Implement and optimise tracking, attribution, and payout systems
• Analyse affiliate performance and drive continuous improvement
• Navigate legal, ethical, and global considerations in affiliate marketing

Who Should Take This Course?
This course is ideal for:

• Marketing professionals and digital strategists seeking to expand their performance marketing expertise
• Entrepreneurs, brand managers and eCommerce business owners looking to build or scale affiliate channels
• Influencer marketing and partnership specialists aiming to enhance collaboration strategies
• Aspiring affiliate marketers interested in learning how to work with brands and platforms
• Anyone preparing for a career in digital marketing who wants a robust understanding of affiliate ecosystems

No prior experience in affiliate marketing is required, making this a suitable entry point for beginners as well as a valuable refresher for experienced professionals.

Sample Lecture: