Principles of Marketing

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Original price was: 100.00£.Current price is: 19.00£. excl. VAT

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Introduction

Welcome to the Principles of Marketing course, a comprehensive and self-paced online program designed to equip professionals with the essential knowledge and skills needed to excel in the dynamic field of marketing. Whether you’re a seasoned marketer looking to refresh your skills or a newcomer eager to make your mark, this course offers a robust curriculum that covers a wide range of topics, from the foundational principles to the latest trends in marketing.

Course Format

This course is entirely online and self-paced, allowing you the flexibility to learn at your own convenience. Each lesson is enriched with multiple diagrams, charts, and infographics to enhance your understanding. Practical exercises, case studies, and self-assessments are integrated into each lesson to provide a hands-on learning experience.

Course Lessons

Here’s a snapshot of the lessons you’ll encounter in this course:

  1. Introduction to Principles of Marketing
    • Overview: Understand the core principles that guide the field of marketing.
  2. Developing a Marketing Strategy
    • Overview: Learn how to create a comprehensive marketing strategy to achieve business objectives.
  3. Segmentation, Targeting, and Positioning
    • Overview: Master the art of identifying target markets and positioning your product effectively.
  4. Market Research and Consumer Behavior
    • Overview: Dive into the techniques for gathering market insights and understanding consumer behavior.
  5. Distribution Channels and Retailing
    • Overview: Explore the various distribution channels and retailing strategies in marketing.
  6. Pricing Strategies and Tactics
    • Overview: Learn about different pricing strategies and how to apply them effectively.
  7. Product Development and Innovation
    • Overview: Understand the process of product development and the role of innovation in marketing.
  8. Personal Selling and Sales Management
    • Overview: Delve into the techniques and strategies of personal selling and effective sales management.
  9. Understanding the Marketing Mix
    • Overview: Get to know the 4Ps of marketing and how to use them in various marketing scenarios.
  10. Integrated Marketing Communications
    • Overview: Learn how to create a cohesive and effective marketing communication strategy.
  11. Public Relations and Branding
    • Overview: Understand the role of public relations in building and maintaining a strong brand.
  12. Advertising and Promotion
    • Overview: Explore the various channels and techniques for advertising and promotion.
  13. International Marketing
    • Overview: Gain insights into the complexities and opportunities in marketing across borders.
  14. Digital Marketing and Social Media
    • Overview: Learn how to leverage digital platforms and social media for marketing success.
  15. Marketing in the Digital Age
    • Overview: Understand the impact of digital transformation on traditional marketing practices.
  16. Marketing Ethics and Social Responsibility
    • Overview: Explore the ethical considerations and social responsibilities in marketing.
  17. Marketing Planning and Budgeting
    • Overview: Learn how to plan and allocate resources for your marketing campaigns.
  18. Marketing Metrics and Analytics
    • Overview: Understand how to measure and analyze the effectiveness of your marketing efforts.
  19. Emerging Trends in Marketing
    • Overview: Stay ahead of the curve by learning about the latest trends and innovations in marketing.
  20. Case Studies and Practical Applications in Marketing
    • Overview: Apply your knowledge through real-world case studies and practical exercises.

Who Should Take This Course?

This course is ideal for:

  • Marketing professionals looking to upskill
  • Business owners seeking to understand marketing fundamentals
  • Students considering a career in marketing
  • Anyone interested in the field of marketing

Conclusion

The Principles of Marketing course offers a well-rounded education in marketing, providing you with the tools and knowledge to navigate the ever-changing landscape of this exciting field. Enroll now to embark on a journey that promises to be both educational and empowering.

Certification

Upon successful completion of the program, students will be awarded a Professional Certificate by the London School of Business Administration.

Professional Certificate is your pathway to managerial excellence, providing you with the tools you need to lead effectively and thrive in the business world. We look forward to welcoming you to this transformative learning experience.

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