Social Media Marketing

The Social Media Marketing Course at the London School of Business Administration offers comprehensive, practical training for professionals looking to excel in the dynamic world of social media marketing. This self-paced course is designed to equip learners with the latest strategies, advanced techniques, and analytical skills necessary to thrive in today’s digital marketplace. We recommend allocating at least 20 hours to fully benefit from the rich content provided.

Course Chapters:

1. The Evolving Social Media Landscape
   This lecture covers: Historical perspective and current trends.
   • Role of social media in the digital marketing mix.
   • Major platforms and their evolution.
   • User behaviour and demographics.
   • Frameworks for social media strategy.
2. Strategic Social Media Planning
   This lecture covers: Setting business-aligned goals.
   • Audience and persona development.
   • Competitive analysis and benchmarking.
   • Channel prioritisation and resource allocation.
   • Roadmap and editorial calendar.
3. Advanced Content Creation and Storytelling
   This lecture covers: Platform-specific content strategies.
   • Storytelling and brand voice.
   • Creative best practices.
   • Collaborative content production.
   • Content repurposing and evergreen strategies.
4. Organic Reach, Community Building, and Engagement
   This lecture covers: Community building principles.
   • Algorithmic insights for organic growth.
   • Conversational marketing and engagement tactics.
   • Brand reputation and voice.
   • Growth hacking techniques.
5. Paid Social Media and Advanced Targeting
   This lecture covers: Targeting techniques.
   • Bidding models and budget allocation.
   • Ad creative and format best practices.
   • Analytics and attribution.
6. Influencer Marketing and Partnerships
   This lecture covers: Identifying and vetting influencers.
   • Influencer campaign models.
   • Authenticity and transparency.
   • Co-marketing and collaborative content.
   • Measuring influencer success. 
7. Social Commerce and Conversion Funnels
   This lecture covers: Social commerce platforms and features.
   • Optimising the customer journey.
   • Conversion rate optimisation (CRO) tactics.
   • Retargeting and sequential advertising.
   • Analytics and ROI tracking.
8. Data Analytics, Measurement, and Reporting
   This lecture covers: Key social media metrics and KPIs.
   • Social media analytics platforms and tools.
   • Reporting and dashboards.
   • Sentiment analysis and social listening. 
   • Data-driven optimisation. 
9. Crisis Management and Brand Reputation
   This lecture covers: Preventative measures.
   • Identifying and handling crises. 
   • Communication best practices. 
   • Rebuilding trust post-crisis. 
   • Case studies of successful & unsuccessful crisis management. 
10. Future Trends and Innovation in Social Media Marketing
    This lecture covers: AI, machine learning, and automation.
    • AR/VR and immersive social experiences.
    • Decentralisation and Web3 social platforms.
    • Evolving user behaviours and preferences.
    • Adaptive strategy for ongoing success.

What You Will Learn:

• Develop comprehensive, data-driven social media strategies.
• Execute effective content creation and advanced targeting techniques.
• Build, nurture, and analyse vibrant social media communities.
• Accurately measure campaign performance and demonstrate ROI.
• Anticipate and adapt effectively to emerging trends in social media.

Who Should Take This Course:

This course is ideal for marketing professionals, digital strategists, entrepreneurs, content creators, business owners, and anyone aiming to deepen their expertise in social media marketing. Whether you are looking to enhance your current marketing strategies or pivot into a social media role, this course provides the knowledge and tools to achieve significant results.