Strategic Management

Introduction

Welcome to the Strategic Management course offered by the London School of Business Administration. This course is designed to provide you with a comprehensive understanding of the strategic decision-making process in business. Whether you are an aspiring manager, a current business leader, or a student of business administration, this course will equip you with the tools and frameworks to make informed strategic decisions that drive organizational success.

In today’s fast-paced business environment, strategic management is not just a responsibility of the top management; it’s a skill that every professional should possess. This course will take you through the journey of strategy formulation, implementation, and evaluation, focusing on both the art and science of strategic management.

Course Lessons

1. Introduction to Strategic Management
   • Get acquainted with the basic concepts and significance of strategic management.
2. Understanding the Role of Strategy in Business
   • Learn how strategy acts as the backbone of any successful business operation.
3. The Process of Strategic Management
   • Understand the steps involved in the strategic management process.
4. Environmental Analysis and Industry Analysis
   • Learn to assess the external factors affecting your business.
5. Internal Analysis: Resources and Capabilities
   • Evaluate the internal strengths and weaknesses of your organization.
6. SWOT Analysis and Strategic Fit
   • Combine internal and external analyses to identify strategic opportunities.
7. Setting Strategic Objectives and Goals
   • Learn how to set achievable, yet challenging, strategic objectives.
8. Crafting a Business Strategy
   • Develop a robust business strategy using various frameworks and tools.
9. Differentiation and Cost Leadership Strategies
   • Understand the strategies to set your business apart from competitors.
10. Competitive Advantage and Value Creation

• Learn how to create sustainable competitive advantages.

11. Strategic Positioning and Market Segmentation

• Understand how to position your business in the market effectively.

12. Strategic Alliances and Partnerships

• Explore the benefits and challenges of forming strategic alliances.

13. Corporate-Level Strategy and Diversification

• Learn about the strategies for managing a portfolio of businesses.

14. Mergers and Acquisitions: Strategy and Implementation

• Understand the strategic reasons for M&As and how to implement them successfully.

15. International Expansion and Global Strategy

• Learn strategies for taking your business to the global stage.

16. Strategic Innovation and Entrepreneurship

• Explore how innovation and entrepreneurship fit into strategic management.

17. Strategic Change and Transformation

• Learn how to manage change to align with your strategic objectives.

18. Strategic Leadership and Decision Making

• Understand the role of leadership in strategic management.

19. Strategic Control and Performance Measurement

• Learn how to measure and control the performance of your strategy.

20. Evaluating and Adjusting the Strategy

• Understand when and how to make adjustments to your strategy.

By the end of this course, you will be well-versed in the multifaceted world of strategic management, capable of formulating and implementing strategies that drive business success. We look forward to guiding you through this transformative learning experience.