Digital Marketing Strategy

The Digital Marketing Strategy course at London School of Business Administration provides a robust and comprehensive foundation for mastering the core principles of digital marketing. This self-paced course, designed for flexible learning, enables students to acquire strategic knowledge at their own convenience, with a recommended allocation of at least 20 study hours.

Throughout this course, students will explore eight essential modules that comprehensively cover the fundamentals and best practices of creating and executing effective digital marketing strategies:

1. Scenario – Digital Marketing Strategy & Scenario Setting: Gain insights into the current digital landscape and learn how to analyse market scenarios to inform your marketing strategy.
2. Targets – Setting Objectives: Learn how to define clear, measurable, and achievable marketing objectives aligned with your business goals.
3. Reach – Who are Your Customers?: Identify and understand your target audience through detailed customer profiling and segmentation techniques.
4. Awareness – How to Reach Your Audience: Discover strategies to enhance brand visibility and effectively engage with your target audience using various digital channels.
5. Tactics – Digital Marketing Channels & Tactics: Explore a range of digital marketing channels including SEO, social media, content marketing, email marketing, and paid advertising, to create diversified and impactful marketing campaigns.
6. Execution – Implementing a Digital Marketing Strategy & Campaign: Acquire practical skills to effectively implement and manage digital marketing campaigns, ensuring alignment with strategic goals.
7. Generate – Measuring Marketing Performance: Learn how to monitor and evaluate the success of marketing efforts through key performance indicators (KPIs) and analytics tools.
8. Yield – Evaluating for Future Marketing Activity: Develop the ability to critically assess marketing outcomes and adapt strategies to maximise future campaign performance.

By the end of this course you will be able to:

• Create a digital marketing strategy that is aligned with organisational goals and
  objectives.
• Choose, plan, and create effective digital marketing campaigns.
• Gather the right data from a variety of aspects: about the audience, the macro (external)
  and micro (internal) environments, and the competitive environments.
• Improve marketing performance through the development of a robust digital marketing
  strategy.
• Learn how to pivot a digital marketing strategy when situations change.
• How to present digital marketing strategy recommendations to key stakeholder groups.
• How to evaluate digital marketing success and take learnings to inform future activity.

Who Should Take This Course?

This course is ideal for marketing professionals, business owners, entrepreneurs, recent graduates, or anyone looking to enhance their digital marketing expertise. Whether you aim to advance your career, boost your business’s online presence, or stay ahead of digital trends, this course will equip you with the strategic insights and practical skills necessary for success in today’s digital economy.