Consumer Behavior

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Course Introduction

Welcome to the Consumer Behavior course, a vital component of the Marketing Management Program offered by the London School of Business Administration. This course is designed to provide you with an in-depth understanding of the various factors that influence consumer behavior in today’s complex and rapidly evolving market landscape. Whether you are a marketing professional, a business owner, or a student aspiring to enter the field, this course will equip you with the knowledge and skills needed to analyze, predict, and leverage consumer behavior effectively.

This course is entirely online and self-paced, allowing you to learn at your convenience.

Course Overview


  1. Introduction to Consumer Behavior
    • Get acquainted with the basic concepts and importance of consumer behavior in marketing.
  2. Understanding Consumer Decision-Making Process
    • Learn the steps involved in how consumers make purchase decisions.
  3. Factors Influencing Consumer Behavior
    • Explore the various internal and external factors that affect consumer choices.
  4. Cultural and Social Factors in Consumer Behavior
    • Understand how culture and social settings impact consumer behavior.
  5. Psychological Factors in Consumer Behavior
    • Delve into the psychological aspects like perception, motivation, and attitudes that influence consumer decisions.
  6. Consumer Perception and Attitudes
    • Study how consumers perceive products and how their attitudes are formed and changed.
  7. Motivation and Consumer Behavior
    • Learn about the role of motivation in driving consumer choices.
  8. Learning and Memory in Consumer Behavior
    • Understand how learning and memory affect consumer behavior and decision-making.
  9. Personality and Consumer Behavior
    • Explore how personality traits influence consumer choices and preferences.
  10. Lifestyle and Consumer Behavior
    • Examine how lifestyle factors like activities, interests, and opinions affect consumer behavior.
  11. Consumer Segmentation and Targeting
    • Learn the techniques for segmenting consumers and targeting the right audience.
  12. Market Research and Consumer Behavior
    • Understand the role of market research in studying consumer behavior.
  13. Consumer Buying Behavior in the Digital Age
    • Explore how digital platforms are changing the way consumers make purchasing decisions.
  14. Consumer Decision-Making Models
    • Study various models that explain the consumer decision-making process.
  15. The Role of Emotions in Consumer Behavior
    • Learn how emotions can significantly impact consumer choices.
  16. Consumer Satisfaction and Post-Purchase Behavior
    • Understand what happens after the purchase and how it affects future behavior.
  17. Consumer Loyalty and Relationship Marketing
    • Learn strategies to build consumer loyalty through relationship marketing.
  18. Consumer Ethics and Social Responsibility
    • Explore the ethical considerations and social responsibilities in consumer behavior.
  19. Global Consumer Behavior
    • Understand consumer behavior in a global context.
  20. Emerging Trends in Consumer Behavior
    • Stay updated with the latest trends and changes affecting consumer behavior.

By the end of this course, you will have a comprehensive understanding of consumer behavior and will be well-equipped to apply this knowledge in various marketing contexts. Enroll now to embark on a transformative learning journey!

Happy Learning!

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