Introduction to Digital Marketing

The Introduction to Digital Marketing course at the London School of Business Administration provides learners with a strong foundation in digital marketing concepts and practices. This course explores the evolution of marketing into the digital realm and equips participants with the skills to design, implement, and evaluate effective digital marketing strategies and campaigns.

Course Format

• Mode: Online and Self-Paced
• Duration: Flexible

Course Content

This course is structured into eight key chapters:

1. Introduction & History of Marketing
   Understand the origins and evolution of marketing, leading to the rise of digital marketing in today’s business landscape.

2. Digital Marketing Strategy
   Learn to develop and execute digital marketing strategies that align with organisational goals.

3. Marketing Ethics and Legislation
   Explore ethical considerations and legal frameworks relevant to digital marketing practices.

4. Understanding Customers
   Gain insights into digital consumer behaviour and how to tailor marketing efforts to meet their needs.

5. The Marketing Mix
   Master the application of the 4Ps (Product, Price, Place, Promotion) in a digital context.

6. The Different Types of Digital Marketing Channels & Tactics
   Explore digital channels such as SEO, social media, email marketing, content marketing, and more, along with their effective use.

7. Digital Marketing Planning & Implementation
   Develop the skills to create and implement comprehensive digital marketing plans.

8. Measuring Marketing Performance, Evaluation and Control
   Learn methods for tracking, analysing, and optimising digital marketing efforts to ensure success.

Learning Outcomes

By the end of this course, you will:

• Define the concept of digital marketing and its significance in today’s business environment.
• Explain marketing’s role and function in driving business success.
• Understand how to analyse customer needs and behaviours in a digital context.
• Create and implement an effective digital marketing strategy and campaign.
• Measure and evaluate the performance of digital marketing initiatives.

This course is ideal for those new to digital marketing or professionals looking to enhance their knowledge and skills in this fast-growing field. Whether you are a student, business owner, or marketing professional, this course provides the essential tools to excel in digital marketing.

Who Should Take This Course?

The Introduction to Digital Marketing course is ideal for individuals and professionals looking to build a strong foundation in digital marketing or enhance their understanding of its concepts and practices. This course is particularly suited for:

• Aspiring Digital Marketers
  Individuals entering the marketing field who want to gain essential knowledge and skills in digital marketing.

• Marketing Professionals
  Marketers looking to update their expertise and transition from traditional to digital marketing strategies.

• Business Owners and Entrepreneurs
  Entrepreneurs aiming to grow their businesses by leveraging digital marketing to reach broader audiences.

• Social Media and Content Creators
  Professionals seeking to improve their understanding of how digital marketing can enhance content visibility and engagement.

• Students and Career Changers
  Individuals studying business or transitioning into marketing roles who need a comprehensive introduction to digital marketing.

• Customer Experience Specialists
  Professionals focused on digital touchpoints who want to understand how marketing strategies affect customer journeys.

• Freelancers and Consultants
  Individuals offering digital marketing or advisory services who wish to strengthen their foundational knowledge.

• Small Business Owners
  Those managing their marketing efforts who want to learn how to plan and execute effective digital campaigns.

This course is perfect for anyone eager to understand digital marketing’s principles and practical applications, empowering them to create impactful strategies in today’s digital-first world.