Digital Marketing

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Welcome to the Digital Marketing course, a part of the Marketing Management Program offered by the London School of Business Administration. This course is designed to equip you with the essential skills and knowledge needed to excel in the ever-evolving digital marketing landscape. Whether you’re a marketing professional looking to upskill or a business owner aiming to boost your online presence, this course is tailored to meet your needs.

Course Format

  • Mode: Online and Self-Paced
  • Duration: Flexible

Learning Objectives

  • Gain a comprehensive understanding of digital marketing and its significance in today’s business world.
  • Explore various digital marketing channels and learn how to leverage them effectively.
  • Develop a robust digital marketing strategy backed by market research.
  • Learn how to measure and evaluate the success of your digital marketing campaigns.

Course Lessons

  1. Introduction to Digital Marketing
    • Get acquainted with the fundamentals of digital marketing.
  2. Understanding the Marketing Management Program
    • Learn about the broader Marketing Management Program and how this course fits into it.
  3. Importance of Digital Marketing in Today’s Business Landscape
    • Understand why digital marketing is crucial in the modern business environment.
  4. Exploring Different Digital Marketing Channels
    • Dive into various digital marketing channels like SEO, PPC, and social media.
  5. Creating a Digital Marketing Strategy
    • Learn how to develop a comprehensive digital marketing strategy.
  6. Conducting Market Research for Digital Marketing
    • Understand how to conduct market research specifically for digital marketing.
  7. Identifying Target Audience and Buyer Personas
    • Learn how to identify and understand your target audience.
  8. Developing Engaging Content for Digital Marketing
    • Understand the importance of content and how to make it engaging.
  9. Search Engine Optimization (SEO) for Digital Marketing
    • Learn the basics of SEO and how it fits into your digital marketing strategy.
  10. Pay-Per-Click (PPC) Advertising and Google Ads
    • Understand the mechanics of PPC and Google Ads.
  11. Social Media Marketing and Advertising
    • Learn how to leverage social media platforms for marketing and advertising.
  12. Email Marketing and Automation
    • Understand the importance of email marketing and how to automate it.
  13. Mobile Marketing and App Advertising
    • Learn about the growing field of mobile marketing and app advertising.
  14. Video Marketing and YouTube Advertising
    • Understand how to effectively use video marketing and YouTube advertising.
  15. Influencer Marketing and Affiliate Marketing
    • Learn about influencer marketing and how affiliate marketing works.
  16. Web Analytics and Tracking for Digital Marketing
    • Understand how to track metrics and analyze web data.
  17. Conversion Rate Optimization (CRO) for Digital Marketing
    • Learn how to optimize your conversion rates.
  18. Customer Relationship Management (CRM) in Digital Marketing
    • Understand the role of CRM in digital marketing.
  19. Evaluating and Measuring the Success of Digital Marketing Campaigns
    • Learn how to evaluate the ROI of your digital marketing efforts.


By the end of this course, you’ll be well-equipped to navigate the digital marketing landscape, implement effective strategies, and measure their success. Enroll now to take the first step towards becoming a digital marketing expert!

Happy Learning!

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