Marketing Strategy

Welcome to the Social Media Marketing course, a vital component of the Marketing Management Program offered by the London School of Business Administration. Designed to equip you with the skills and knowledge to excel in the ever-evolving world of marketing, this course is perfect for aspiring marketing professionals, business owners, and anyone interested in understanding the power of social media in the business landscape.

This course is delivered entirely online and is self-paced, giving you the flexibility to learn at your own convenience. The course material is presented in an easily digestible format, allowing you to grasp complex concepts in a straightforward manner.

Course Overview

What You Will Learn

This course covers a broad spectrum of topics essential for mastering social media marketing, as part of a comprehensive marketing strategy. Here’s a breakdown of the lessons you will encounter:

Core Lessons:

1. Introduction to Marketing Strategy: Understand the foundational principles that guide effective marketing.
2. Understanding the Marketing Mix: Dive into the 4Ps—Product, Price, Place, and Promotion.
3. Conducting Market Research: Learn the techniques for gathering and interpreting market data.
4. Analyzing Consumer Behavior: Understand what drives consumer choices and how to leverage this knowledge.
5. Identifying Target Markets: Learn how to pinpoint the most lucrative market segments for your business.
6. Setting Marketing Objectives: Establish clear, measurable goals for your marketing efforts.
7. Developing a Marketing Plan: Create a comprehensive roadmap for achieving your marketing objectives.

Specialized Lessons:

8. Branding and Positioning: Understand how to create a compelling brand and position it effectively in the market.
9. Pricing Strategies: Learn various pricing models and choose the best one for your product or service.
10. Product Development and Innovation: Discover the stages of product development and how innovation plays a role.
11. Distribution Channels and Logistics: Explore the various ways to get your product into the hands of consumers.
12. Integrated Marketing Communications: Learn how to create a unified and seamless brand message.
13. Advertising and Promotion: Understand the different channels and techniques for promoting your brand.
14. Public Relations and Corporate Image: Learn how to manage your brand’s reputation and image.

Digital Marketing Focus:

15. Digital Marketing Strategies: Understand the role of digital marketing in modern business.
16. Social Media Marketing: Dive deep into the strategies for leveraging social media platforms.
17. Sales and Sales Management: Learn the art of converting leads into customers.
18. Customer Relationship Management: Understand how to maintain long-term relationships with customers.
19. Evaluating Marketing Performance: Learn how to measure the ROI of your marketing efforts.
20. Ethical and Legal Issues in Marketing: Understand the ethical and legal considerations in marketing.

Who Should Take This Course?

• Marketing professionals looking to upskill
• Business owners aiming to expand their reach
• Students interested in a career in marketing
• Anyone looking to understand the role of social media in business

Course Format

• Delivery Method: Online
• Pace: Self-paced

By the end of this course, you will have a well-rounded understanding of social media marketing and how it fits into a broader marketing strategy. You will be equipped with the tools and knowledge to make informed marketing decisions, thereby driving business growth and achieving your objectives.

Enroll now to embark on your journey to becoming a Social Media Marketing expert!