Social Media Marketing

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Welcome to the Social Media Marketing course, a part of the Marketing Management Program offered by the London School of Business Administration. In today’s digital landscape, social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive sales. This course aims to equip you with the knowledge, skills, and tools you need to navigate the complex world of social media marketing effectively.

Designed to be both online and self-paced, this course offers the flexibility to learn at your own convenience. The course material is delivered in an easy-to-understand format, making it accessible for learners at all levels.

Course Overview

What You Will Learn

This course is structured to cover a wide range of topics that are essential for anyone looking to make a mark in social media marketing. Here’s a breakdown of the lessons you’ll go through:

Module 1: Foundations

  • Introduction to Social Media Marketing: Understand the basics and importance of social media in the modern marketing mix.
  • Understanding the Role of Social Media in Marketing: Dive deeper into how social media fits into a broader marketing strategy.

Module 2: Strategy and Planning

  • Identifying Target Audiences and Developing Buyer Personas: Learn how to identify and understand your ideal customers.
  • Creating an Effective Social Media Strategy: Develop a robust social media strategy that aligns with your business goals.

Module 3: Content and Advertising

  • Content Creation and Curation for Social Media: Master the art of creating compelling content.
  • Best Practices for Social Media Advertising: Learn the do’s and don’ts of advertising on social media platforms.

Module 4: Platform-Specific Strategies

  • Utilizing Facebook for Marketing Purposes
  • Leveraging Twitter for Business Growth
  • Instagram Marketing Strategies
  • Using LinkedIn for Professional Networking and Marketing
  • YouTube Marketing and Video Content Creation
  • Pinterest and Visual Marketing Techniques
  • Snapchat and Other Emerging Social Media Platforms

Module 5: Advanced Topics

  • Influencer Marketing and Collaboration: Understand how to collaborate with influencers for mutual benefit.
  • Social Media Analytics and Reporting: Learn how to measure the effectiveness of your social media efforts.
  • Crisis Management in Social Media: Prepare for and manage social media crises effectively.

Module 6: Community and Customer Service

  • Building and Managing Online Communities: Learn how to build a loyal community around your brand.
  • Social Media Customer Service and Reputation Management: Understand how to provide excellent customer service through social media.

Module 7: Legal and Ethical Considerations

  • Legal and Ethical Considerations in Social Media Marketing: Navigate the legal landscape of social media marketing.

Module 8: Capstone Project

  • Developing a Social Media Marketing Plan for a Business: Put everything you’ve learned into practice by developing a comprehensive social media marketing plan.

Who Should Take This Course

This course is ideal for marketing professionals, business owners, students studying marketing, or anyone interested in leveraging social media for business growth.

Course Format

This is an online, self-paced course. You can access the course material at any time that suits you, allowing you to learn at your own pace.


Upon successful completion of the course, you will receive a certificate from the London School of Business Administration, adding a valuable credential to your professional portfolio.

We look forward to having you in the course and are excited to see you succeed in the dynamic field of Social Media Marketing!

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