PPC Advertising

The Pay Per Click (PPC) Advertising course at the London School of Business Administration is a dynamic and hands-on programme tailored for professionals and aspiring marketers looking to master the art and science of paid digital advertising. This self-paced course equips learners with the strategic frameworks, analytical skills, and practical tools needed to plan, execute, and optimise high-performing PPC campaigns across platforms.

Over the course of ten structured chapters, learners will explore the full spectrum of PPC advertising:

1. The PPC Landscape – Understanding the evolution, platforms (Google Ads, Bing, social media), and benefits of paid advertising.
2. Account Structure and Campaign Architecture – Best practices for setting up effective and scalable PPC accounts.
3. Keyword Research and Audience Targeting – Tools and techniques for selecting high-impact keywords and reaching the right audiences.
4. Bidding Strategies and Automation – Manual vs automated bidding, smart bidding, and budget management tactics.
5. Crafting High-Converting Ad Creatives – Writing compelling ad copy, designing ad visuals, and aligning messaging with user intent.
6. Measuring Performance of PPC – Key metrics (CTR, CPC, Quality Score, ROAS), and using analytics to assess campaign success.
7. Remarketing, Retargeting, and Funnel Strategies – Advanced strategies to re-engage users and guide them through conversion paths.
8. PPC on Social Platforms and Emerging Channels – Exploring Meta Ads, LinkedIn Ads, TikTok, and programmatic platforms.
9. Scaling PPC Campaigns and International Expansion – Tactics for growth, localisation, and adapting to global markets.
10. Optimisation, Testing, and Future Trends – A/B testing, performance tweaks, and staying ahead in a rapidly evolving landscape.

The course is fully online and self-paced, allowing learners the flexibility to progress at their own rhythm. We recommend dedicating at least 20 hours to gain a strong command of the subject matter. Lifetime access is included, along with downloadable resources, quizzes, and a professional certificate of completion.

Who Should Take This Course?

This course is ideal for:

• Digital marketing professionals aiming to sharpen their PPC skills and improve campaign ROI
• Freelancers, entrepreneurs, and business owners seeking to drive traffic and sales through paid media
• Students and career changers exploring career paths in paid advertising and performance marketing
• Brand managers and product marketers looking to integrate PPC into their broader marketing strategies
• Anyone responsible for advertising budgets who wants to make data-driven decisions and maximise return on ad spend

Whether you’re running your first ad or managing large-scale PPC campaigns, this course will empower you to achieve measurable results with precision and confidence.

Demonstration Lecture:

Accreditation:

 This course is accredited by the CPD Certification Service, an internationally recognised body that ensures professional training programmes meet high standards of quality, relevance, and continuing professional development best practice.

CPD accreditation confirms that the learning content is structured, practical, and aligned with the needs of working professionals. It assures learners and employers that the curriculum is professionally designed, current, and aligned with best practice in digital marketing, online strategy, and data-driven marketing activities.

Upon successful completion, the certificate issued by the London School of Business Administration reflects CPD-accredited learning and can be used to evidence continuing professional development for career progression, professional portfolios, and employer requirements in the UK and internationally. (https://www.cpduk.co.uk/courses/london-school-of-business-administration-pay-per-click-ppc-advertising)