International Marketing

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Welcome to the International Marketing course offered by the London School of Business Administration. This course is designed to equip you with the essential knowledge and skills needed to excel in the dynamic and complex world of international marketing. Whether you are a marketing professional looking to expand your expertise, a business owner aiming to go global, or a student interested in a career in international business, this course is for you.

This course is online and self-paced, allowing you the flexibility to learn at your own convenience. By the end of this course, you will have a comprehensive understanding of the various aspects of international marketing, from market research and segmentation to pricing strategies and legal considerations.

Course Overview


  1. Introduction to International Marketing
    • Learn the basics of international marketing and its significance in today’s globalized world.
  2. Understanding the Global Business Environment
    • Explore the various factors that influence international business, such as economic, political, and social conditions.
  3. Market Entry Strategies and Modes of Entry
    • Understand the different ways to enter a foreign market and the strategies that can be employed.
  4. Cultural Factors in International Marketing
    • Discover the impact of culture on marketing strategies and consumer behavior.
  5. Market Research and Analysis in International Markets
    • Learn how to conduct market research and analyze data to make informed decisions.
  6. International Market Segmentation and Targeting
    • Understand the importance of segmenting and targeting markets effectively.
  7. Product Adaptation and Standardization in International Markets
    • Learn when to adapt or standardize your product for different markets.
  8. Pricing Strategies in International Marketing
    • Explore various pricing strategies and their applicability in international settings.
  9. Distribution Channels and Logistics in International Markets
    • Understand the complexities of distribution and logistics in a global context.
  10. International Promotional Strategies
    • Learn how to promote your product effectively in different international markets.
  11. Managing International Advertising and Public Relations
    • Explore the nuances of advertising and PR in a global setting.
  12. International Sales and Negotiation Skills
    • Develop the skills needed for effective sales and negotiations in international markets.
  13. Managing International Branding and Positioning
    • Learn how to manage your brand’s image and positioning across different markets.
  14. International Market Entry and Exit Strategies
    • Understand the strategies for entering and exiting international markets successfully.
  15. Legal and Ethical Issues in International Marketing
    • Explore the legal and ethical considerations in international marketing.
  16. International Marketing in Emerging Markets
    • Learn the unique challenges and opportunities in emerging markets.
  17. International Marketing in Developed Markets
    • Understand the intricacies of marketing in developed markets.
  18. International Marketing in Services and Digital Economy
    • Explore how international marketing varies in the service sector and digital economy.
  19. International Marketing Metrics and Performance Measurement
    • Learn how to measure and evaluate the performance of your international marketing efforts.
  20. Case Studies in International Marketing Successes and Failures
    • Analyze real-world case studies to understand what works and what doesn’t in international marketing.

By the end of this course, you will be well-equipped to navigate the challenges and seize the opportunities in the exciting field of international marketing. Enroll now to embark on a journey that will broaden your horizons and elevate your career.

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