The Credential of Marketing Management is a comprehensive and forward-looking professional programme developed by the London School of Business Administration. It is designed to equip both aspiring and experienced professionals with advanced marketing knowledge, strategic capability, and practical skills required to compete effectively within today’s dynamic global marketplace.
This credential blends academic rigour with real-world application, ensuring that learners not only understand core marketing theories but can also apply them confidently within diverse organisational environments. The programme reflects contemporary marketing practice, integrating digital transformation, consumer analytics, brand strategy, and international expansion into a coherent and professionally relevant framework.
Duration:
Self-paced study, with an estimated total commitment of approximately 160 hours.
Mode of Study:
Fully online, allowing learners to study flexibly alongside professional and personal commitments.
Target Audience:
This programme is ideally suited for:
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Marketing executives and marketing managers
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Brand and product managers
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Digital marketing professionals
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Entrepreneurs and start-up founders
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Business graduates and students specialising in marketing
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Professionals seeking career progression into strategic marketing roles
Programme Structure and Course Content:
The Credential of Marketing Management comprises eight integrated courses that provide both breadth and depth across core and specialised areas of marketing:
Digital Marketing Fundamentals
Develop expertise in digital channels, online campaign planning, analytics, and performance optimisation to deliver measurable results in digital environments.
Principles of Marketing
Build a strong foundation in segmentation, targeting, positioning, marketing mix strategy, and value creation across industries.
Consumer Behaviour
Examine psychological, social, and cultural influences on purchasing decisions and apply behavioural insights to marketing strategy.
Brand Management
Learn how to build, position, and sustain strong brands through strategic identity development, brand equity management, and reputation enhancement.
Social Media Marketing
Design and implement effective social media strategies that engage audiences, strengthen brand awareness, and support commercial objectives.
Marketing Strategy
Formulate integrated marketing strategies aligned with organisational goals, competitive positioning, and long-term growth objectives.
Marketing for Start-ups
Adapt marketing principles to entrepreneurial contexts, focusing on innovation, agile execution, customer acquisition, and scalable growth.
International Marketing
Explore global market entry strategies, cross-cultural marketing considerations, and regulatory environments in international business expansion.
Learning Outcomes:
Upon successful completion of the programme, learners will be able to:
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Demonstrate a comprehensive understanding of core marketing principles and their practical application.
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Analyse consumer behaviour using data-driven and evidence-based approaches.
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Plan, implement, and evaluate digital and social media marketing campaigns.
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Develop and manage brand strategies that enhance long-term value.
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Construct coherent, strategic marketing plans aligned with business objectives.
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Apply marketing frameworks within start-up, SME, and corporate environments.
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Navigate international marketing challenges across diverse cultural and economic contexts.
Professional Value:
This credential provides a structured and strategic pathway for professionals seeking to enhance their marketing leadership capabilities. It strengthens both analytical and creative competencies, enabling graduates to contribute effectively to organisational growth, competitive positioning, and sustainable market success across industries.
Demonstration Lecture:
Accreditation:
All courses included within The Credential of Marketing Management Programme are accredited by the CPD Certification Service, a globally recognised accreditation body for continuing professional development.
This accreditation confirms that each course in the programme has been independently assessed and meets CPD standards for quality, structure, relevance, and practical application. It assures learners and employers that the curriculum is professionally designed, up to date, and aligned with best practice in modern marketing management.
Upon successful completion of the programme, learners receive certificates issued by the London School of Business Administration for the courses completed. These certificates reflect CPD-accredited learning and can be used as formal evidence of continuing professional development for career progression, professional portfolios, and employer requirements in the UK and internationally. (https://www.cpduk.co.uk/providers/london-school-of-business-administration)
Certification:
Upon successful completion of the programme, participants will be awarded “The Credential of Marketing Management” by the London School of Business Administration.
This programme promises not just to educate but also to transform, equipping you with the latest marketing tools and strategies needed to succeed in the fast-paced world of marketing. Join us to become a marketing leader of tomorrow.
Transcript of Records
Upon successful completion of the programme, you will be awarded a Transcript of Records. This document meticulously records your learning journey, listing the individual modules you have completed and the corresponding Continuing Professional Development (CPD) credits earned for each. The accumulation of these credits highlights the extent of your engagement and the professional expertise you have developed over the duration of the course. The transcript stands as a solid evidence of your dedication to professional growth and is an indispensable asset for showcasing your commitment to lifelong learning in your career portfolio.